Exhibitor Information
Introduction
We all know it’s getting more difficult to sell. That’s why Bailey Fairs have many other plans! We don’t wish our competitors to emulate by divulging here. Most of you will know we at Bailey Fairs have the right, positive attitude and energy to make things happen, so why spend fortunes on over-priced, dull events? It’s not just another year to us, it’s a new challenge!
Yes, we have changed stand layouts
Yes, we want to entertain our visitors with wine, antiques and music
Yes, we have brought down prices
Yes, we will increase invites to selected markets
Yes, we are going to use a marketing company for each fair
Plus much, much more!
We look forward to welcoming new, old and established specialist dealers on board for our 2006 events.
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IntroductionWe all know it’s getting more difficult to sell. That’s
why Bailey Fairs have many other plans! We don’t wish our
competitors to emulate by divulging here. Most of you will know
we at Bailey Fairs have the right, positive attitude and energy
to make things happen, so why spend fortunes on over-priced, dull
events? It’s not just another year to us, it’s a new
challenge!Yes, we have changed stand layouts
Yes, we want to entertain our visitors with wine,
antiques and music
Yes, we have brought down prices
Yes, we will increase invites to selected markets
Yes, we are going to use a marketing company
for each fair
Plus much, much more!
We look forward to welcoming new, old and established specialist
dealers on board for our 2006 events. |
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Moving Forward – Economic Common Sense
Bailey Fairs’ database consists of some 40,000
serious minded visitors and collectors. We have the experience
to bring customers to your business, despite leaner times, and
we have helped many exhibitors to sell well and be profitable.
In some cases, 2005 has seen their best fair of all time!
Others have virtually sold out at some events and
one of our exhibitors must hold the UK record for the number of
Victorian dining tables and sets of chairs sold in the past two
years.
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| Easy Booking System
Recognised members of the trade can book by telephone
(some calls may be recorded).A printed record of this modern method of booking will then be
posted to you as proof of booking.
Terms and conditions: A full copy of the terms and conditions
are on the reverse of this notice for your pre-booking records.
Booking forms also contain terms and conditions. |
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Our Policy
A gentle reminder of problem areas…
- All paintings must be by listed, recognised artists.
- Mass produced, unsigned and/or doubtful limited edition prints
are not allowed.
- No stand sharing.
- 1940 dateline – exception for specialists of one discipline,
not exceeding 25% of the total stock.
- All items must be ticketed, dated and priced, including jewellery.
Details can be listed on a separate sheet if desired and must
be made available on request.
- Stand presentation – how does your stand compare to
others?
A full copy of our vetting guidelines will be sent to you. |
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| Economise on your behalf
We are doing something about stand prices for those of you who
have the greater cost.
In square meterage terms, our stands are already affordable! In
2006, we will offer, where possible, a limited number of stands
over twelve metres at greatly reduced prices to the furniture
specialist.
Discounts from 30% to 50% are possible! Stands outside of this
limited scheme can also enjoy a discount of up to 20% off the
bottom line. Note – you cannot join two schemes.
Recommend a new dealer to us and earn yourself a £200 referral
fee. |
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| Marketing
We not only boast one of the finest up-to-date mailing lists available
today, we also use the quality services of an independent PR and
marketing company for all our events.
The quality advertising used for all our fairs is carefully researched
and works well for you the exhibitor.
We are well aware that promoting say jewellery is quite different
from what is required for the furniture dealer, and so we can tune
our publicity to suit the various needs of you all.
The Telegraph and Life magazines are regularly used by Robert Bailey
Fairs to promote our unique events. |
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Connoisseur
Club
Not all of our exhibitors are aware that we have a club for loyal
collectors. However, some of you offer a special discount to our
members.
If you would like us to inform Connoisseur
Club members that you are willing to participate in a discount
offer, then just call us to register (01277 214 677).
Customers are identified by their connoisseur club pin badge and
card. |
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Stand
Design
Stands are 8’ high (2.44m). Your stand rent includes atlantic
green panels in woven cloth with black facia, electrical track and
company name board.
Stands can be customized by request. Some of our exhibitors already
have bespoke stands in black or dramatic red, really making a difference
to their image and sales.
This method of felting is most affordable. An order form will be
sent to you with your setting up instructions. |
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LightingWe use the services of one, designated electrical contractor.
This company will invoice you for lights and connections at our
fairs. An order form will be sent to you with your setting up
instructions. |
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ShowcasesPlease contact the Bailey office for details of cabinet suppliers
who will be attending the event. |
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Bailey
Service
- Tea & coffee on arrival at all fairs.
- Porters available on official setting up and final days.
- Parking at most events only a short walk away.
- Easy access for loading – no queuing.
- No difficult forms to complete plus new telephone booking
services available for regulars.
- No confusing price structure: all stand prices listed on
plans.
- Unlimited complimentary tickets.
- Carrier bags and goods pass out slips for your use at each
event.
- Full setting up instructions four weeks prior to an event
with accommodation lists and auto routes upon request.
- Dedicated and friendly staff ready to help you both on site
and over the telephone.
- Saturday evening entertainment.
- Freepost envelopes for post return.
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What’s
New?
Stand layouts have been altered at Tatton
Park to rejuvenate the look for visitors and now presents
space for live (light jazz) musicians and allows better facilities
for catering.
We have also re-aligned certain stands in the centre bank of the
Tenants Hall and removed stands to make way for a more spacious
looking fair.
The number of stands remains the same.
At Harrogate,
we have recalculated the stands as all being full, thus allowing
us to re value the entire fair. The saving here are the greatest
and in some cases the largest furniture stands have seen a 50%
reduction!
At Buxton,
the Paxton Suite has been greatly discounted.
The Riding School at Hatfield
House is undergoing a massive refurbishment which will result
in stands on two floors and indoor restaurant and loos.
The annual event at Petworth’s
Seaford College was revamped in 2005 with mauve carpeting, beige
9’ standfitting, live music, posh portaloos and stunning
floral decorations. This year we will be increasing our advertising
efforts even further in Country Life, The Times, The Financial
Times, The Telegraph and other quality publications.
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